Bonus Online Presentation
Stuck at 16: Persuading Americans to Eat More Fish
Watch the findings in this report come to life! In this complimentary online session recorded live at the 2012 International Boston Seafood Show, the authors explain their findings. This presentation includes audio and synchronized slides
Addendum — Taking Willingness To Pay A Step Further
Cornell University and SeafoodSource delve deeper
More than 400 U.S. adults were surveyed in 2011 and asked how often they bought finfish. In this addendum, authors dug deeper into the data to uncover some interesting trends.
In the addendum, authors look at 3 population segments that stood out:
1. Higher-income consumers
2. Consumers with positive or neutral feelings toward fish farming/aquaculture
3. Consumers who prefer fresh fillets over frozen fillets
The Full Report
Get in-depth information from SeafoodSource.com and Professor Michael Ben Timmons of the Biological and Environmental Engineering Department at Cornell University.
This report includes: charts, graphs, lists and analysis
….What’s preventing consumers from purchasing more finfish
….What finfish species and product forms they prefer
….Where they buy their finfish
Get this report and the online presentation of the author’s findings all for $795! Don’t miss out.
Download the executive summary of the report by clicking here.