StarKist launches gourmet sardine line
By SeafoodSource staff
Published on 29 July, 2013
StarKist on Tuesday announced the launch of its premium Gourmet Selects Sardines line.
The skinless, boneless sardine fillets are offered in three varieties, Extra Virgin Olive Oil, Tuscan Style Tomato Sauce and Whole Grain Dijon Mustard.
The 4.37-ounce cans retail for about USD 2.49 (EUR 1.88) per can and will be sold exclusively at Walmart and grocery stores in select markets in the southern U.S.
“Sardines are among the world’s healthiest types of seafood and, up until recently, have only had a niche appeal,” said Frank Pogue, marketing innovation VP. “With our new Gourmet Selects Sardines, StarKist is innovating within the emerging category, taking this nutrient-rich fish to new levels with unique and flavorful sauces. We are excited to add a new taste to consumers’ plates with this latest offering that we are sure will inspire.”