Wholey promotes boil-in-bag seafood entrées
By SeafoodSource staff
Published on 14 February, 2011
Wholey Seafood on Monday announced a marketing campaign to support the launch of its Boil in the Bag Seafood Entrées.
The campaign involves in-store materials, a new website (wholeyseafood.com), online banner ads and free-standing coupon inserts all with the theme “Seafood with Saucy Sophistication.”
The promotion reinforces that each Boil in the Bag entrée has been designed to require minimal prep time and clean-up and cooks in 15 minutes or less. The entrée choices pair farmed tilapia, shrimp or Norwegian salmon with sauces.
Entrée flavors include Bearnaise, Tarragon, Lemon Salmon; Ccayenne, Thyme, Tomato Salmon; Fiery Tomato, Cilantro, Pepper salmon; Cayenne, Ginger & Garlic, Coconut Shrimp; Sweet Chili, Lime, Cilantro Shrimp; Garlic, Lemon Parsley Tilapia and Pineapple, Chili, Tomato Tilapia.
“These Boil in the Bag Seafood Entrées are in a category all their own. Nothing like them exist in the marketplace,” said Jerry Newport, Wholey Seafood’s director of national sales. “We’re proud to bring consumers a product that makes it easy to enjoy restaurant quality seafood at home with virtually no work.”