By SeafoodSource staff
Published on 26 March, 2013
U.S. canned tuna giant Bumble Bee Foods has released it “BeeWell for Life — A Living Guide” eBook, designed to inspire and motivate readers to accomplish their wellness goals.
The eBook will be published online in seasonal installments and offers wellness advice, tips and recipes created in collaboration with Bumble Bee’s team of lifestyle experts including registered dietitians, fitness coaches and chefs.
The first edition is centered on the new year and spring and includes practical tips to set measurable goals throughout the year, how to craft a fitness routine that will last, quick and easy shape-up meals, how to get the most our of neighborhood farmer’s markets and more.
Bumble Bee introduced BeeWell for Life in 2008 as a signature program to encourage people to exercise, stay active and ear healthier using the dedicated website www.beewellforlife.com.
“The BeeWell Living Guide is an integral part of our overall brand efforts to promote healthy lifestyles and to deliver on our mission,” said Dave Melbourne, Bumble Bee senior VP of marketing and corporate social responsibility. “It brings to life our health and wellness brand platform, providing content that’s very authentic and hopefully resourceful for readers, with the help of our longtime partners, a fantastic team of wellness and lifestyle experts.
“Today, BeeWell for Life stands for something bigger for our brand. It reinforces our mission to provide healthy, sustainable foods and programs that enhance everyday lives.”