By SeafoodSource staff
Published on 12 September, 2013
A new study from Virginia Tech’s Department of Food Science and Technology and sponsored by the Seafood Industry Research Fund (SIRF) is driving home the key problems consumers have with seafood: how to buy it, and how to prepare it.
The research, released in video form, also describes how consumers do not understand health benefits of seafood. The videos are designed to be educational, helping viewers answer questions about seafood.
“There are many seafood lovers out there who don’t even know it yet,” said SIRF Chairman Russ Mentzer. “For some, seafood can seem challenging. This research helps identify exact consumer concerns, letting us know where the industry needs to focus our educational efforts and how to reach new customers.”
The online videos give viewers a synopsis of seafood’s health benefits and the various types of seafood available. The videos also feature demonstrations on various seafood preparation methods with advice on techniques and food safety.