Should Darden drop Red Lobster?
By SeafoodSource staff
Published on 16 December, 2013
Things don't appear to getting any better for Darden Restaurants and its Red Lobster chain. The endless promotions and new menu items still can't bring customers back to its restaurants. In the first quarter, Red Lobster was the worst performer among Darden's restaurant brands with a drop in comparable restaurant sales of 5.2 percent. Can Red Lobster be turned around or should Darden Restaurants throw the chain overboard?
Things have gotten so bad for Red Lobster that the fictional news source The Onion has gotten in on the act with its fake news headline, "Red Lobster Welcomes Back Defrosted Shrimp Days." In the article, it says that Red Lobster is breaking open the cold storage freezer to melt the freezer burn off its shrimp. Ouch!