Regional Development Australia Whyalla and Eyre Peninsula is tackling new markets in China through its Australia's Seafood Frontier brand for local seafood.

The board's business development manager, Mike Shore, said with China and Asia emerging as major players in the world's economy, the board would focus on how the region could expand its markets.

The board recently received grant funding to further the brand project, which will be used for seafood and tourism promotion initiatives, and is seeking further funding to deliver a Guide to Exporting program.

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