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Fortune Fish Co. is the latest company to team up with the Sustainable Fisheries Partnership (SFP), announcing on Tuesday that it will work closely with SFP to assess the sustainability of its seafood and identify necessary improvements.

The Bensenville, Ill.-based processor and distributor will also work with SFP to further developing its “Fortune Fish Sustainability Initiative.”

As part of this program, the company celebrates a seafood item every two months while donating a portion of the proceeds to fund fishery improvement projects. This month and next, Fortune Fish Co. is featuring vertical hook-and-line-caught American red snapper and donating a portion of the proceeds to the Gulf of Mexico Reef Fish Fishery Improvement Project.

“Investing in sustainability is investing in our future,” said Mark Palicki, VP of marketing at Fortune Fish Co. “It isn’t enough to talk about sustainability — we need to actually fund programs that spearhead improvement. The Sustainable Fisheries Partnership is at the forefront of this movement, and we are excited to work with them and their fishery improvement projects.”

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