Aquaculture Stewardship Council certified pangasius is now available in AEON stores throughout Japan.AEON will source its ASC certified pangasius from CP Vietnam Corp. The company’s Ben Tre Branch farm operation has been ASC certified since July 2013.
“At AEON we continuously seek to help our customers make responsible choices. Responsible sourcing is important to the future of our business and our customers too,” said Norihiko Okui, AEON general manager, seafood department, food merchandising planning division. “So we are proud to bring ASC certified pangasius to the Japanese market. With the ASC logo on pack we can reassure our customers that their fish purchase has been farmed with minimal impacts on the environment and on society.
“I am excited about the rapid growth of the ASC in the Japanese market. AEON’s commitment to sourcing and selling certified seafood is key to the development of the ASC in Japan. There are already more than 60 approved Japanese products with the ASC logo, and four of them can be found in stores across the country,” said Chris Ninnes, ASC CEO.
“After the highly successful introduction of certified salmon in Japan earlier this year, the launch of ASC certified pangasius will further boost our profile in this important market. I would like to thank AEON and WWF Japan for their continuous support and engagement with the ASC.”
