McDonald’s Canada today announced that 100 percent of the fish it serves in it Filet-O-Fish is now certified sustainable by the Marine Stewardship Council.
McDonald’s Canada uses MSC certified wild Alaska pollock for its Filet-O-Fish and is one of the largest purchasers of the fish in the Canadian foodservice industry. McDonald’s Canada has purchased the fish from MSC certified fisheries for nearly a decade and recently completed MSC’s third-party chain of custody process.
McDonald’s Canada joins McDonald’s Europe and McDonald’s U.S.A. in receiving MSC certification.
“Partnering with the Marine Stewardship Council is a critical part of our sustainability and environmental stewardship journey and its eco-label is a way for us to engage and involve our customers in this important issue,” said Sherry MacLauchlan, McDonald’s Canada director of government relations and sustainability. “We’re committed to offering our customers quality, sustainably-sourced menu choices and to looking at ways to incorporate positive environmental practices throughout our supply chain.”
“We applaud McDonald’s Canada and their nearly decade-long efforts to support sustainable fishing practices and help maintain the health of the world’s oceans,” said Geoff Bolan, MSC Americas region commercial director. “Having the MSC ecolabel on Filet-O-Fish packaging in every Canadian McDonald’s restaurant will significantly contribute to the MSC mission of using its certification and ecolabel program to recognize and reward sustainable fishing practices, influencing the choices people make when buying seafood and working with our partners to transform the seafood market to a sustainable basis.”
