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The National Fisheries Institute of McLean, Va., on Tuesday announced that it named Ron Rogness as head of its sustainability efforts.

Rogness has 30 years of experience in the seafood industry, beginning as a commercial fisherman in Washington and Alaska. He also worked as an economist for the North Pacific Fishery Management Council and held purchasing roles at Long John Silver’s and the Unified Foodservice Purchasing Co-op.

This is his second stint at NFI. Previously serving as West Coast government relations representative, Rogness led the organization’s trade and aquaculture committees and was responsible for resource and market analyses.

“Ron brings a comprehensive view of seafood sustainability,” said NFI President John Connelly. “He will help us communicate to our customers and even our own industry about some of the vital issues that need focus now and ones that will need focus in the future.”

“Sustainability is not just a buzz word for Ron,” added Chuck Bundrant, founder and chairman of Trident Seafoods of Seattle. “There are some sad seafood sustainability stories out there, and there are some great ones, too. Frank talk and real education about what’s reliable and what’s rhetoric is something that Ron can provide.”

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