Salty Girl Seafood has joined forces with the nonprofit group Wild Salmon Center to participate in this year’s "One Percent For the Planet" partnership, which requires the California-based seafood supplier to donate one percent of its annual revenues to help protect strongholds for wild salmon.
When participating in the "One Percent For the Planet" initiative – as Salty Girl has done this year and in 2015 – businesses are asked to partner with nonprofit organizations to generate positive environmental change. So far, those participating in the program have contributed more than USD 100 million (EUR 89.3 million) in funding for sustainability initiatives.
“At the end of the day, the goal of Salty Girl Seafood is to ensure there are plenty of fish for generations to come. We chose to support the Wild Salmon Center because they’re truly out there taking action to drive positive change as the only group working to protect a network of wild salmon strongholds across the entire North Pacific,” said Salty Girl co-founder Laura Johnson, regarding the company’s choice to partner with the Wild Salmon Center in 2016. “They’re also working on an issue near and dear to our hearts: fighting for the protection of Bristol Bay from the development of Pebble Mine.”
“To permanently protect important salmon fisheries like Bristol Bay, we need the help of forward-thinking companies who understand that conservation is good for business,” added Kim Kosa, Development Manager at the Wild Salmon Center. “We're thrilled to team up with Salty Girl and work towards this shared vision of healthy and abundant wild salmon runs that can continue to benefit our children and grandchildren.”
The Wild Salmon Center, located in Portland, Oregon, was founded in 1992 and has been working to conserve eight million acres and ten thousand river miles of critical salmon habitat ever since.
Salty Girl is a supplier of sustainable, traceable, ready-to-cook seafood to grocery stores, including Whole Foods in the Northern California region, Bristol Farms, and Lassens. The company recently took home the Strongest Market Opportunity prize at the Fish 2.0 International Seafood Competition in 2015, and in February 2016, the company was named a finalist in the NEXTY Awards for its coho salmon with lemon, pepper and garlic.
