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During the 52 weeks ending 25 October 2014, the mollusk category contributed 3.6 percent to seafood department sales. During this time, the mussels sub-category contributed 7.3 percent to the mollusk category, behind scallops, oysters and clams. 

Average mussels dollar sales increased 5.4 percent, and approximately 1.1 percent of households purchased mussels during this period. These households purchased potatoes an average of 1.5 times a year, and sent USD 6 (EUR 4.93) per trip.

During the latest 52 weeks, the Eastern region posted the highest contribution to seafood sales at 0.5 percent, up from 0.4 percent. The East also posted the highest sales at USD 47 (EUR 38.67) per store per week, up 8.8 percent from the previous year. The Southern, Central and Western regions each posted 0.2 percent to seafood department sales. The South posted the second highest average sales at USD 15 (EUR 12.34) per store per week, up 2.9 percent from the previous year. The Central region posted the lowest average weekly sales at USD 10 (EUR 8.22) per store, down 2.7 percent from the previous year.

Nationally, mussel sales peaked around the holiday weeks of Christmas and New Year’s. The highest-selling week for mussels was the week of Christmas (the week ending 28 December 2013) with sales of USD 39 (EUR 32.08) per store, up 2.5 percent compared to the previous year. The week of New Year’s (the week ending 4 January 2014) stores posted mussel sales of USD 27 (EUR 22.21) per store, steady compared to the previous year. The lowest-selling week for mussels occurred the week ending 2 November 2013, at USD 14 (EUR 11.52) per store, up from USD 13 (EUR 10.69) the previous year.

This sales review is provided by Nielsen Perishables Group. Based in Chicago, Nielsen Perishables Group specializes in retail measurement, analytics, marketing communications, category development, promotional best practices and shopper insights.

FreshFacts Point-of-Sale Data: 52 weeks ending 25 October 2014, key U.S. grocery, mass/supercenter and club chains. FreshFacts® Shopper Insights Powered by Spire: 52 weeks ending 3 November 2014 grocery channel only. For more information, contact Nielsen Perishables Group:
Haley Hastings, at 773.929.7013; email: Haley.Hastings@nielsen.com.

MadelynKearns

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Associate Editor
mkearns@divcom.com
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