Scotland’s appetite for locally sourced salmon has skyrocketed in the past year, according to data compiled by supermarket chain Asda and food company Scotty Brand.
The festive season saw record volumes of Scotty Brand salmon sold across Asda stores, while the retailer also saw sales of salmon spike across its own brand premium range.
Overall, Asda saw a 15 percent sales increase across its Extra Special range.
“Throughout the year, and in particular on the lead up to the festive season, we’ve seen the popularity of salmon steadily increase. Customers are becoming increasingly health conscious and coupled with the increase in those willing to pay for premium products; smoked salmon has been the must-have item to have on the Christmas and Hogmanay dinner tables,” said June Rose, fresh buyer for Asda Scotland.
Asda and Scotty Brand have worked in partnership for more than five years and most recently singed a GBP 150,000 (USD 182,418, EUR 172,806) contract to exclusively stock a new range of bakery products in 57 Scottish Asda stores.
Scotland Food & Drink has reported that Scots spent almost GBP 200 million (USD 243.2 million, EUR 230.4 million) on food and drink during the holidays.
