Saucy Fish Co. haddock

Tesco has delisted Seachill’s entire range of The Saucy Fish Company products, The Grocer understands.

Currently Tesco stocks a number of The Saucy Fish Company lines including salmon fillet with chilli, lime & ginger; smoked haddock with Davidstow Cheddar & chive sauce; smoked haddock & Davidstow Cheddar fishcakes; and salmon with a watercress & crème fraîche dressing.

The news is a surprise move and a strategic blow to brand owner Seachill, which launched Saucy Fish into Tesco in January 2010 initially on an exclusive basis.

Seachill — which is and remains a large own-label supplier of fish to Tesco — said it was disappointed but it respected Tesco’s decision. “Even after three years, The Saucy Fish Co. has continued strong growth in Tesco at circa 52 percent in 2012 and the great thing is that 50 percent of this is genuinely incremental to total category sales through the attraction of new customers,” said Seachill sales and marketing director Simon Smith. Despite the Tesco delisting, the brand would still see sales growth in 2013, he added.

Click here to read the full story from The Grocer > 


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