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Gorton's Fisherman

Gloucester, Massachusetts-based company Gorton's Seafood is kicking off a new advertising campaign which will reintroduce the iconic Gorton’s Fisherman with the help of acclaimed Saturday Night Live director Mike Bernstein.

The advertising campaign, which saw Boston-based advertising agency Connelly Partners lend a hand, will feature the Gorton’s Fisherman in a series of comical videos in which he uses his seafaring wisdom to guide him through a host of modern-day trivialities on land.


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A new retail seafood product from Oregon Seafoods was the big winner at the Alaska Symphony of Seafood Seattle Open House on 25 January.

Oregon Seafoods’ SeaFare Pacific Salmon Chowder was named the “Seattle People’s Choice,” after guests voted on their favorites at the event, which was hosted by the Alaska Fisheries Development Foundation.

“It was a close contest this year. The competition was strong from Coppa with the company’s Candied Salmon Ice Cream coming in second by only one vote,”...

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Seafood is playing a central role in a line of new refrigerated “Power Meals” from Wegmans Food Markets, a 92-store grocery chain in Rochester, New York.

The Power Meals, which range from USD 8 to USD 15 (EUR 7.48 to 14.02) each, include: Kung Pao shrimp with rice and vegetables; King salmon tataki with organic super greens, organic red green, edamame and vegetables; Tuna tataki with cooked red quinoa, organic super greens, soybeans and vegetables; Black pepper salmon with vegetables, rice and...

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Fish sales in the U.K. grocery channel soared in the run-up to the end of last year, with a particularly strong performance in the value-added category, the latest retail figures published by shopping behavior analysts Kantar Worldpanel found.

Its latest meat, fish and poultry (MFP) figures for the 12 weeks ending 1 January, 2017, in the United Kingdom and incorporating the crucial festive New Year's period herald a strong start to 2017, with all macro categories in volume growth.

Beef and...

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King & Prince

Millennials continue to be an important generational market for seafood and, with Lent on its way, now is the opportune time to optimize menus to get this demographic into restaurants to eat fish and shellfish, according to Georgia, U.S.A.-based company King & Prince Seafood.

The seafood producer is offering a new toolkit e-book to help restaurant operators menu more seafood in 2017 and catch the attention of the millennial generation, which consumes 30 percent more seafood during...

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