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High Liner Foods has announced Jeff Donde as VP of national accounts.

Prior to joining High Liner, Donde served as VP of national accounts for Stratas Foods and VP of national accounts for Campbell Soup Co. He also held senior sales positions with Kraft Foods, Lender’s Bagels and General Mills.

Donde will lead and manage High Liner’s growing national accounts business and sales team, representing the company’s seafood product capabilities across its Icelandic Seafood, FPI and Viking foodservice brand portfolios. He will report to Steve Prusank, senior VP of foodservice sales and marketing.

“A key strength of High Liner Foods is our ability to leverage our culinary expertise and market insights to create customized seafood solutions for national restaurant chains, targeted to their operations and consumers,” said Prusank. “Jeff has the right combination of customer relationship experience and sales leadership to help us continue to grow our national accounts business.”

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