Thai Union new logo

Thai Union Frozen Products Plc (TUF), the world’s largest canned tuna producer, is undertaking a major corporate rebranding to prepare for the emergence of the Asean Economic Community (AEC).

The company hopes to double exports to the region within two years, said president Thiraphong Chansiri.

At present, Asean outside of Thailand accounts for around 5 to 10 percent of TUF’s annual sales of USD 3.23 billion. 

The rebranding, the first in the company’s 35 years of operation, is aimed at strengthening TUF’s corporate identity to be on par with well-known companies such as Charoen Pokphand and Unilever.

“So far, consumers know our products through our brands, such as Chicken of the Sea. But they don’t know they are produced by TUF,” he said.

Click here to read the full story from the Bangkok Post >

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21-23 April 2015
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Seafood Expo Global/Seafood Processing Global is the largest seafood trade event in the world. The event attracts more than 25,800 buyers and suppliers of fresh, frozen, packaged and value-added seafood products, equipment and services. Attendees travel from 150 countries to do business at the expo. Read More