The National Fisheries Institute is using its new presence on China’s largest social media platform to promote seafood for the Chinese New Year.
NFI is using Sina Weibo, often referred to as “China’s Twitter,” to feature a series of species profiles, one for each day of the traditional seven day celebration.
“The New Year is extremely significant in China and seafood is a big part of it,” said Lynsee Fowler, NFI communications director. “To be able to feature iconic American seafood on Sina Weibo during this time is a great example of how technology is brining us closer together.”
The campaign will feature posts about salmon, oysters, lobster, crab, pollock, scallops and halibut. Each profile will feature the history of the species, import/export data and nutrition information.
Lobster will be the first species featured. Last year the U.S. exported nearly 2 million pounds of lobster to China.
“Engaging a very targeted audience in China that is interested in seafood, and in this case specifically American seafood, really shows the power of the platform,” said Fowler.
