Seafood News Supply & Trade

Sea Harvest, Findus Sverige ink deal

World Headlines China’s seafood industry looks... Young’s joins new nutritional... German industry group welcomes CFP... WWF urges protecting wild sturgeon Australia convicts 7th in... Maine lobster plant reopens Marine Harvest Director Parker... BioMar feed plant first to be ASC... SFP: Near 50-50 split on... Dongwon to build USD 34m tuna... Copper River sockeye back on track... Auction to determine future of... Do the right thing More than 100 plants now IFFO...

By SeafoodSource staff
20 April, 2012 - Frozen dinners will become a little more interesting for South Africans thanks to a new deal between fishing company Sea Harvest and a Swedish food producer, Findus Sverige.

SA could look forward to four new product categories of frozen food — a wok range, a vegetable range, pasta dishes and prepared meals, Sea Harvest MD George Bezuidenhout said yesterday. He said 16 products in those four categories would be available in selected Pick n Pay stores.

“We are looking forward to growing this category in the local market, especially the vegetable range, as it will include exciting ingredients locals have not been able to get hold of, such as chestnuts,” Bezuidenhout said. The Swedes had superior quality vegetables thanks to their “amazing climate,” he said. 

Click here to read the full story from Business Day >

| Printer Friendly Version | Back to home »