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Scottish mussels break into Middle East market

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By SeafoodSource staff
30 April, 2012 - The Scottish Shellfish Marketing Group (SSMG) on Monday announced that Dubai-based food distributor JustFood International has placed an order for 1,000 kilograms of premium cooked mussels, the first such order for Scottish mussel producers in the Middle East.

SSMG, which exhibited at Gulfood 2012 in Dubai in February, is hopeful that the order will “pave the way” for more business with the region’s seafood distributors, especially with ready-to-cook products.

“We were impressed by the quality and taste of these Scottish mussels, combined with SSMG’s investment in the latest processing technology.

“The mussels will be marketed at hotels, restaurants and catering companies at first, with the intention to move into retail at a later stage,” said Robert Mitchell, managing partner for JustFood International. “We believe the Scottish branding and provenance of these mussels will offer important marketing advantages, with the product appealing to customers because of good food cost controls, zero waste, guaranteed availability and consistent high quality.”

Added Stephen Cameron, SSMG managing director, “We are pleased to win this first order for an important new market for our Scottish mussels that we believe offers good potential for growth. Scottish seafood has a superb reputation around the world and we are delighted to be part of this continuing success story.”

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