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Birds Eye to launch Harry Ramsden line

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By SeafoodSource staff
01 May, 2012 - Birds Eye is set to launch a rival to Young’s Chip Shop range after striking a deal with Ranjit Boparan to manufacture a range of co-branded Harry Ramsden’s products.



The deal will see the return of Ramsden’s products to supermarkets after years of absence. Gaining the contract was a coup for Birds Eye because in the past the Harry Ramsden’s range was made by Young’s.



Birds Eye CEO Martin Glenn said the launch would equip Birds Eye with a range to match Young’s Chip Shop. “One of our competitors has a big brand called Chip Shop. I think this range says ‘Chip Shop’ but in a more modern and understandable way,” he said.

Click here to read the full story from The Grocer >

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