Verlasso inks deal for Texas distribution
By SeafoodSource staff
06 September, 2012
In a new collaboration announced Wednesday, Houston-based seafood distributor Louisiana Foods will distribute Verlasso’s “harmoniously raised salmon” throughout the Texas market.
“Verlasso uses less resources and creates a quality fish with a great-tasting mild flavor and silky texture — a win for the environment, the oceans and consumers,” said Jim Gossen, founder and chairman of Louisiana Foods, whose 40-year-old company was acquired by Sysco in August.
“Oceans produce resources that we continuously take from but never replenish. In order to continue feeding consumers the seafood they crave, we have to recognize that the future is sustainable aquaculture, and the future of aquaculture is Verlasso,” added Gossen. “No other producer can match the Verlasso fish in, fish out ratio.”
As part of this new partnership, Verlasso will exhibit with Louisiana Foods at the Sysco Food Show on 3 October, from 10 a.m. to 5 p.m., at the Reliant Center in Houston. During the event, attendees will enjoy grilled Verlasso Salmon with Arugula Chimichurri prepared by Chef Jennifer Bushman, a culinary consultant for Verlasso, a brand and trademark of AquaChile.
“Verlasso has experienced steady growth over the last 11 months and we are moving full speed ahead. The goal of our partnership withLouisiana Foods is to extend our premium salmon to consumers in Texas who care about healthy, sustainable and delicious salmon,” said Scott Nichols, director of Verlasso. “Louisiana Foods shares our philosophy of sourcing fish in a way that ensures it will meet global demand for years to come. We’re a natural fit to fulfill Louisiana Food’s goal to offer sustainable seafood to its retail customers and their shoppers.”
06 September, 2012