Fish2fork hits restaurant-review milestone
By SeafoodSource staff
04 October, 2012
Three years and six countries after its launch, Fish2fork is celebrating restaurant review No. 1,000.
The milestone was reached as Fish2fork completed a project to assess the sustainability credentials of more than 50 restaurants in Plymouth, England, for the city’s first seafood festival.
The restaurant that took Fish2fork past the 1,000 mark was a former treasury building that has been converted into a cafe-bar restaurant. ‘The Treasury’ earned itself a 0.5 blue-fish rating and in its review it was praised for “using pollock instead of cod, opting for sustainable haddock, generally being well meaning and displaying an interest in finding out more about fish conservation.”
“This is a tremendous achievement and we now look forward to the next 1,000 reviews,” said Tim Glover, managing director and co-founder. “However, what is more important is that we continue to help and encourage chefs to make sustainable choices when choosing fish and shellfish for their menus. Buying from sustainable sources is today just as important an ingredient to good food as freshness and quality. Many chefs already recognize this and we have been struck over the last three years how many of them are not only listening to what we say about sustainability but as a result are making changes to what they buy and where they get it from. A growing number are making an effort to engage with us to source responsibly.”
The online guide for people who want to each fish sustainably started in the UK and is now in five other countries: the United States, France, Spain, Switzerland and Belgium.
04 October, 2012