FishWise, N.J. supermarket partner
By SeafoodSource staff
05 October, 2012
Kings Food Markets has partnered with FishWise to develop and implement a sustainable seafood program.
The New Jersey-based supermarket chain’s initiative strengthens its commitment to offering customers environmentally friendly seafood by improving sourcing, staff training, and point-of-sale materials for customers.
Seafood sourced through the program will now bear a “Responsible Choice” tag, meaning those products are either green- or yellow-rated according to the Monterey Bay Aquarium’s Seafood Watch program. All items bearing the tag come from well-managed sources that minimize the environmental impacts of harvesting or farming, or are otherwise good alternatives to less sustainable options. Kings’ seafood staff also went through extensive training to support the new program so that customers can feel comfortable asking any questions about the source, quality and type of seafood in their local store.
“Much of the seafood available today comes at too high of a cost to our environment,” said Judy Spires, Kings’ CEO. “At Kings, we are committed to bringing customers the best ingredients possible, and in this case, that means providing seafood options that are sourced responsibly. We are very excited to offer our shoppers this new program and build upon the variety of high-quality items for which Kings is already known.”
“FishWise applauds the commitment that Kings Food Markets has made to ensure that its customers can purchase seafood responsibly, and with confidence, and we look forward to working together,” said William Wall, business project manager for FishWise. “Kings Food Markets has an enduring heritage in the New Jersey region, and its ongoing commitment to affecting positive change in the local community should be commended.”
05 October, 2012