La. launches state seafood brand
By SeafoodSource staff
12 October, 2012
The Louisiana Department of Wildlife and Fisheries (LDWF), in coordination with the Louisiana Department of Health and Hospitals, Louisiana Department of Agriculture and Forestry, Louisiana State University AgCenter, Louisiana SeaGrant, Louisiana Seafood Promotion and Marketing Board and fisheries industry leaders, launched the Louisiana Certified Seafood Program this week.
This origin-based certification program aims to build a unified brand that will attract not only consumers, but also food service and seafood distribution buyers who want to ensure they are sourcing Louisiana seafood.
“Consumers are paying more attention to their seafood choices, particularly where it’s from and how it’s sourced. People are demanding transparency in the seafood industry, so we’re giving it to them,” explained LDWF Assistant Secretary Randy Pausina. “This program is three years in the making and demonstrates our Department’s strong commitment to ensuring Louisiana’s delicious seafood will continue to be recognized as the world's finest.”
The program is a direct result of recommendations from the Louisiana Shrimp Task Force, created by Governor Jindal in 2009, to establish rules and guidelines throughout the seafood supply chain enabling the state to certify that “Louisiana Certified Seafood” is taken, landed and processed in Louisiana.
“We encourage buying and promoting Louisiana products whether it’s in stores, farmer’s markets or restaurants. Our goal is to make sure Louisiana residents seek home grown products to keep our industry strong. People at home and abroad want our produce and seafood because the quality speaks for itself,” said LDAF Commissioner Mike Strain, D.V.M.
The Louisiana Seafood Certification program targets Louisiana fishermen, processors, dock owners, grocers and restaurants, to showcase and brand Louisiana seafood. Across the globe, people are familiar with “geographically-based” branding including Maine Lobster and Idaho Potatoes. In the coming years, the program's organizers hope Louisiana wild-caught shrimp, oyster, crabs and finfish will be synonymous with the Louisiana Certified Seafood Brand.
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12 October, 2012