London catering company gets MSC nod
By SeafoodSource staff
16 October, 2012
A major London-based catering business has received Marine Stewardship Council certification for all its restaurants.
Restaurant Associates, the executive dining arm of Compass Group UK & Ireland, has announced that it has received MSC certification for all of its clients’ restaurants. The company provides executive dining to clients across London, including law firms, investment banks and marketing agencies. The company also works with consultant chefs in top London restaurants.
“This is a great achievement and one which demonstrates our focus on taking our long-standing commitments in sustainable sourcing to the next level,” said Andy Harris, Managing Director of Restaurant Associates. “A year ago, we signed the Sustainable Fish City pledge, committing to achieving MSC certification across all of our restaurants. Today’s announcement represents the fulfillment of that goal, and I am exceptionally proud of all of our teams that have been working so hard to make this happen.”
Restaurant Associates serves 250,000 customers a day across more than 100 sites, all of which will now be serving certified sustainable fish and using the MSC eco-label on their menus.
“The fulfillment of Restaurant Associates' pledge is fantastic news, and a huge step which will help differentiate their offer in an increasingly crowded market,” said Helen Tiwari, UK Commercial Manager for the MSC. “By exposing a quarter of a million people to certified sustainable fish, they will be helping to transform the global seafood market to a sustainable basis.”
Restaurant Associates and the MSC have worked in partnership to create a wide range of marketing collateral for use across its 100 plus client sites. This includes information about the MSC and its work, case studies on MSC fisheries and recipe cards for customer to take home.
16 October, 2012