Joshua Scherz is the U.S.-based general manager for Bela Seafood, a line of canned sardines, mackerel and skipjack tuna from Portugal. Bela is a fourth-generation Portuguese brand celebrating its 20th anniversary in 2017. Scherz, who based in Massachusetts, travels to Bela’s factory four or five times a year.
SeafoodSource: What is Bela’s current penetration in the United States and internationally and what are the plans to build the brand?
Scherz: Next year will be the 20th year for Bela,…
