Norwegian fjord trout continues to expand its fanbase

Norway first began the commercialized farming of trout (Oncorhynchus mykiss) in its ice-cold fjords in the 1960s, the same time as it began farming Atlantic salmon (Salmo salar). While Norwegian salmon has evolved into a global product, accounting for the lion’s share of total salmon consumption worldwide, the country’s fjord trout has remained relatively niche by comparison. On closer inspection, though, many markets have been opening up, and perhaps the biggest facilitator…