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The value and volume of salmon sold in the U.K. retail continued to grow last year as the species cemented its position as the channel’s most popular fish.

According to the latest HomeScan data supplied by the U.K. Seafish Authority, salmon sales for the 52 weeks ending 3 December 2016 amounted to GBP 820.6 million (USD 1 billion, EUR 949 million), up 4.4 percent year-on-year. The volume consumed, meanwhile, increased 1.9 percent to 69,557 metric tons (MT).

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