Mark Godfrey

Contributing Editor

Mark Godfrey is an Irish journalist covering the agriculture and fisheries sectors in Asia, with a focus on China. Proficient in Mandarin, he has frequently traveled across China's fisheries and aquaculture regions and learned the inner workings of China's corporate world during a nearly three-year stint at the Financial Times' “China Confidential” publication. He has also reported widely across Southeast Asia and the former Soviet Union. He has educational certificates in agriculture and food science, as well as Mandarin.

Published on
October 6, 2013

La demanda de Asia está forzando a los productores de ostras con base en Irlanda a ampliar su cultivo, pero la producción todavía permanece entrelazada con el sector ostrícola francés, según un importante productor irlandés que envía producción al Este. Con base en el condado de Donegal, situado en la costa noroeste de Irlanda, la compañía Majestic Oysters, también conocida como Speciales Donegal Bay, actualmente destina a Asia el

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Published on
October 6, 2013

Demand from Asia is spurring an Irish-based oyster producer to expand oyster cultivation, but production remains intertwined with France’s oyster sector, according to a leading Irish producer shipping to the east. Based in County Donegal on Ireland’s northwest coast, Majestic Oysters Co. (also known as Speciales Donegal Bay) currently ships 80 percent of boxed product to Asia, according to production manager Des Moore who operates the firm

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Published on
September 30, 2013

China’s festive crab market is in full swing this week. As China goes on holiday to celebrate National Day, the country’s seafood sellers have been promoting product in supermarkets and online. This year the traditional Mid-Autumn festival was celebrated just a week before the ongoing week-long National Day holiday, which marks the founding of the Chinese state.

Cashing in on the annual craze for freshwater crab from Yangcheng Lake in Jiangsu

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Published on
September 29, 2013

Sales of imported oysters in China continue to grow at a steady pace, according to veteran importers and vendors here. Oyster sales are growing at 20 percent on last year at Beijing oyster bar Starfish, according to manager-owner Chris Herbert.
While oysters from Australia and New Zealand are popular, the French-origin Gillardeau retains a very strong brand consciousness among Chinese consumers, says Herbert. However China’s oyster hunger —

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Published on
September 18, 2013

Thai firms say they’ve been able to make up for tighter shrimp supplies by making the shrimp stretch longer, with new ranges of breaded products.

“The value add at the moment is still low compared to where we can be, so there’s a lot of space to increase [value add],” explained Nirachda Wongchinda, senior markets expert at Thailand’s Department of Fisheries. “We have to learn to use less shrimps,” she told SeafoodSource.

Shrimp-based

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Published on
September 10, 2013

Chinese seafood firms are racing to invest in Ecuadorian shrimp breeding facilities in a bid to secure supplies and insulate themselves from soaring Ecuadorian shrimp prices, according to a leading company executive.

“The prices in Ecuador are so high right now and even though China is able to afford these prices it’s necessary to secure stable access to supplies by investing in Ecuador,” explained Li Kun, sales manager at Beijing-based

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Published on
September 9, 2013

With China’s seasonal mid-Autumn festival seafood sales rush approaching, seafood importers should ditch distributors and tap into China's online shopping craze, according to a veteran Chinese seafood marketing executive. Sales of seafood online surged by 400 percent year on year in 2012 in mainland China, according to Fan Xubing, CEO at Beijing Seabridge Marketing, a consultancy advising firm shipping seafood to China.

Currently delivering an

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Published on
September 8, 2013

An ambitious firm with African roots plans to fly 100,000 kilos of lobster from across Africa each month to China. Headquartered in Germany, Kingdom International Holding will ultimately increase that figure to 300,000 kilograms per month to satisfy rising Chinese demand for large quantities of lobster, according to company CEO Eidris Kitao.

“The quantities being sought by our buyers in China are mind boggling…we were asked to supply 100

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Published on
September 5, 2013

Chinese seafood firms have “a lot of work to do” before Marine Stewardship Council certification takes off in the country, according to the MSC’s chief in Asia, Kelvin Ng. While there are several Chinese firms in pre-assessment the only Chinese firm currently in the certification process is Dalian-based scallops producer-processor Zhangzidao, according to Ng.

Speaking at a seminar on sustainability at the Seafood Expo Asia in Hong Kong, Ng

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Published on
September 5, 2013

China’s obstruction of Norwegian salmon exporters is prompting a Danish firm to seize market share by shipping Norwegian-sourced salmon into China, value-added and branded as Danish.

The Copenhagen-based Delicious by Nordic brand was established in 2013 to cash in on demand from China’s nouveau riche for imported seafood, said company COO Atif Awan, speaking in Hong Kong.

“There is no problem with Chinese customs because our salmon is sold

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