Millennials are on the mind of John Salle, Trident Seafoods senior vice president of marketing, innovation and corporate accounts.
Selling to a new generation of consumers requires new strategies and new products, and Trident and its surrogate, Louis Kemp, have embraced the challenge head-on.
“We have an established brand but new consumers. We asked ourselves, ‘How do we respond to that?’ And we searched very seriously for the right… Read More
As usual, Norway has a large presence at Seafood Expo North America, and Egil Ove Sundheim, the U.S. director of the Norwegian Seafood Council, said the combination of unified marketing strategy and consistently high-quality products had driven his country to become the world’s second largest global exporter of seafood.
“We have able to build our brand name into something really powerful,” Sundheim said soon after the kickoff of this… Read More
Maine Coast, a live lobster wholesaler based in York, Maine, announced a major expansion into Boston at Seafood Expo North America (SENA) on Sunday, 6 March.
The company announced plans to build a facility at the Boston Fish Pier designed to hold 20,000 lbs. of live lobster to enable it to increase the speed it can ship its product out of Boston’s Logan Airport, according to an announcement made at SENA by Maine Coast founder and CEO Tom… Read More
Saucy Fish, a supplier of fresh and frozen seafood owned by Icelandic Seachill, announced at Seafood Expo North America its products will appear in 800 Publix supermarkets in the southeast United States.
The Publix announcement is the latest of several U.S. expansion deals struck by Saucy Fish, a five-year-old brand name that focused on marketing in the U.K. until it entered the U.S. market in 2014.
“We’re really pleased to have secured… Read More
Nine seafood companies from Nova Scotia, Canada have joined together to jointly represent the industry from their home province at Seafood Expo North America, taking place 6 to 8 March in Boston.
Exhibiting companies from Nova Scotia who will be jointly exhibiting at booth #1333 at SENA include Bluenose Seafood, Clearwater Seafoods, Fisher King Seafoods, Louisbourg Seafoods, Sea Star Seafoods, St. Mary’s River Smokehouses, Top Claw Lobster… Read More
The value of Maine’s marine resources reached an all-time high of USD 631 million (EUR 575 million) in 2015, up USD 33 million (EUR 30 million) from 2014, due in large part to record earnings in the lobster industry.
Data released by the Maine Department of Marine Resources listed the lobster industry as valued at USD 495 million (EUR 450 million), with bonuses paid to harvested increasing the total landing value of Maine’s lobster fishery… Read More
The Monterey Bay Aquarium Seafood Watch released new recommendations giving crab fisheries in the Eastern Bering Sea an upgraded rating.
Bristol Bay Red King (Paralithoides camtschaticus) crab caught in the Eastern Bering Sea are now rated a “Best Choice” by Seafood Watch. With the updated recommendation, all of the major crab fisheries in the Eastern Bering Sea have obtained the Seafood Watch “Best Choice” rating, including , including… Read More
Handy is joining forces with the Sea Delight Ocean Fund and other seafood companies to build the FIP using a rights-based management system . The goal, according to the press release, is to improve the performance of the management system for its groupers' and snappers' fishery, centered around the Campeche Bank in the Gulf of Mexico.
The nonprofit Sea Delight Ocean Fund initiated the effort after receiving grants in 2014 from Resources Legacy… Read More
Norpac Fisheries Export has signed an exclusive marketing and distribution agreement with Blueyou Consulting, based in Zurich, Switzerland.
Norpac is a U.S.-based seafood company with U.S. offices in Seattle and Honolulu. It fishes in the Pacific Ocean, from the Philippines to the Oregon coast, sourcing, processing, distributing and marketing fresh and frozen seafood for the wholesale, retail and food service markets. It runs an industry-led… Read More
Seven Ecuadorian shrimp farming companies will be present at Seafood Expo North America 2016, taking place 6 to 8 March in Boston, Mass.
The companies who will exhibit at SENA are Edpacif, Expalsa, Langosmar Organic, Negocios Industriales Real NIRSA, Omarsa, Quirola Group and Sociedad Nacional de Galápagos SONGA. Representatives from each of these companies will be stationed at booth 633 for those interested in learning more about their… Read More