Jason Holland

Jason Holland

Contributing Editor reporting from London, UK

London-based seafood writer and communications consultant Jason Holland has been a contributing editor to SeafoodSource.com since January 2010. Jason has more than 25 years of experience as a B2B journalist and editor – a career that has taken him all over the world. He believes he found his true professional calling in 2004 when he started documenting the many facets of the international seafood industry and he’s particularly proud of the strong, collaborative relationships he has formed at all stages of the supply chain.

Published on
February 7, 2013

Brazil has all the ingredients necessary to become a seafood and aquaculture superpower, rivaling producers such as India, Norway and even China, but it must overcome “some major barriers” if the country is to fulfill its potential, according to a new report published by Rabobank International.

In “A Seafood Industry Giant in the Making,” Rabobank highlights four significant hindrances to Brazil becoming a major force in global seafood

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Published on
January 27, 2013

As a product, tilapia ticks many boxes. It is available in large volumes; it’s mild in flavor and easy to cook; it freezes and defrosts well; and it’s very affordable. From a production perspective, the fish is sustainably farmed using little, if any, marine feeds; and it’s a very fast growing and resilient species.

While these characteristics have undoubtedly contributed to tilapia earning the No. 4 spot on the National Fisheries

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Published on
January 24, 2013

Fish and chips is an institution that Brits hold very dear, but with 10,000 businesses — mostly independent outlets — generating annual sales of around GBP 1.2 billion (EUR 1.4 billion/USD 1.9 billion), the industry is of huge importance to the country’s economy too. The fish and chip market also accounts for around 25 percent of all the whitefish and 10 percent of the potatoes consumed in the country.

Thursday 24 January, the sector came

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Published on
January 17, 2013

Introduced to Norwegian waters by Russian scientists in the 1960s, the red king or “kamtsjatka” crab (Paralithodes camtschaticus) is an animal that is coveted and cursed with near equal fervor by the country’s small population.

Global demand for the delicacy is high and it has proved a lucrative harvest for Norwegian fishermen in the Finnmark region over the last decade. However, the crabs, which grow to sizes of 8 kilograms with shield

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Published on
January 10, 2013

A New Year is supposed to bring renewed vigor and optimism for the 12 months ahead. Unfortunately for U.K. retailers, 2013 has already been written off by the KPMG/Ipsos Retail Think Tank (RTT) as another tough year with austerity measures continuing to hit consumer confidence.

The RTT also expects the population’s real pay to fall further in 2013, with inflation continuing to outpace pay growth. As a result, household incomes will fall by

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Published on
December 26, 2012

Quick Response (QR) codes have been around for nearly 20 years, invented in Japan by a Toyota subsidiary to quickly track vehicle components during the manufacturing process. Today, in line with the huge popularity of smartphones and tablets with code-scanning applications, it’s supermarkets that are the most excited by what the two-dimensional black and white barcodes can do for business. 

The general perception among European

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Published on
December 20, 2012

In spite of the tough economic backdrop, Europe’s seafood industry continued to enthrall and excite us in 2012. So as the year which brought the inaugural Seafood Barcelona show as well as the 20th edition of the European Seafood Exposition (ESE) draws to a close, we take a look back at 10 stories that defined the sector.

10) The world’s first Aquaculture Stewardship Council (ASC)-certified pangasius product was sold at a branch of Dirk van

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Published on
December 20, 2012

It has been a tough year for Atlantic salmon producers but a better one for retailers and processors as a result of the steep downward trajectory that salmon prices have followed over the past two years.

In Norway, the world’s leading salmon-producing nation, spot prices at the start of 2011 were at around NOK 40 (EUR 5.47, USD 6.97) per kilogram, but by year’s end they had slumped to NOK 25 (EUR 3.42, USD 4.35) per kilogram. The average

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Published on
December 13, 2012

A year has passed since Sainsbury’s launched its “20x20 Sustainability Plan” in which the U.K. supermarket chain outlined its commitments to sustainable sourcing, health and wellbeing through to the end of the decade.

Seafood has been at the heart of the program thus far. Not only has Sainsbury’s established itself as the country’s biggest retailer of certified sustainable fish, but its component campaign “Switch the Fish” that

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Published on
November 29, 2012

Britain’s seafood industry can be proud of the great strides it has made over the last 40 years in managing its resources, particularly in the way that it has created a “fresh-thinking” environment that incorporates multi-stakeholder consensus, according to Phil MacMullen, head of environment at the U.K. Sea Fish Industry Authority (Seafish).

Speaking at the 4th annual Billingsgate School Sustainable Fish & Shellfish Awards, held at

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