Jason Holland

Jason Holland

Contributing Editor reporting from London, UK

London-based seafood writer and communications consultant Jason Holland has been a contributing editor to SeafoodSource.com since January 2010. Jason has more than 25 years of experience as a B2B journalist and editor – a career that has taken him all over the world. He believes he found his true professional calling in 2004 when he started documenting the many facets of the international seafood industry and he’s particularly proud of the strong, collaborative relationships he has formed at all stages of the supply chain.

Published on
November 13, 2011

How do you convince someone that the fish they’re eating comes from a sustainably managed fishery? That’s the monumental problem facing both the UK fish and chip industry and suppliers to it.

So much has been said and written in the mainstream media about the fishing industry in recent years that many British consumers are now armed with a raft of misconceptions and half-truthes. Topping the pile is the assumption that the cod or haddock

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Published on
October 27, 2011

To say talks between the European Union, Norway, Iceland and the Faroe Islands over North East Atlantic mackerel quotas have not gone smoothly in recent years would be a massive understatement. But there’s a strong belief that the latest round of negotiations, for the 2012 season, that carried into a second week in London have discussions back on more constructive footing.

In the last two years, Iceland and the Faroes have controversially

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Published on
October 18, 2011

Ten of the United Kingdom’s best fish-and-chip shops are celebrating making it to the final of the National Fish & Chip Awards 2012 after being named the Independent Takeaway Fish & Chip Shop of the Year in their respective regions.

The shops will now compete against each other for the coveted title, which will be announced at a grand final held in London on 17 Jan. 2012.

Before the final at the start of November all 10 regional

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Published on
October 13, 2011

It’s fair to say in solemn economic times such as these that price is the most important driver for most consumers’ everyday purchases, but it certainly isn’t the only reason people are putting seafood products in their shopping basket. 

There’s a raft of tools at the disposal of processors and retailers that enable them to add value and create points of difference between their own products and the competition without the need to slash

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Published on
October 2, 2011

Economic uncertainty continues to affect many of the United Kingdom’s most robust businesses, but the seafood industry is being particularly hard hit, thanks in no small part to a record drop in consumers’ disposable income.

Confirming the very difficult trading environment, for July 2011 the Office of National Statistics recorded the first ever drop in UK food sales when 4 percent less was sold. And as the most expensive protein (and getting

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Published on
September 28, 2011

The Faroe Islands’ plan to maximize the value of its limited farmed Atlantic salmon production by marketing the product as an exclusive, premium brand is paying off, according to the project’s leader.

The self-governing Danish islands have been involved in commercial aquaculture since 1967, starting with rainbow trout. They commenced farming salmon in 1980 and at one stage had as many as 69 salmon-producing companies. There has, however,

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Published on
September 22, 2011

High-end supermarket chain Waitrose, on Thursday, picked up the Best Seafood Retailer Award at the Retail Industry Awards 2011, held at the Park Plaza, London.

Now in its 16th year, the Retail Industry Awards remains the only competition to celebrate the entire UK retail industry – from the smallest independents to the largest supermarket groups.

There were 17 award categories, including the Seafood Retailer of the Year, which was sponsored by

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Published on
September 20, 2011

Just a few months ago, after attending a Sustainable Fish Supper, organized as part of the Project Ocean campaign,  I questioned whether UK consumers were engaged with sustainability. Today, I find myself asking a more unsettling question — are  consumers sufficiently engaged with seafood?

At the supper there seemed to be a genuine lack of concern from the attending diners on sustainability issues, despite the clearly defined nature of the

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Published on
September 14, 2011

About GBP 435 million (EUR 495.6 million, USD 688.1 million) worth of seafood was landed in Scotland last year, according to figures published on Thursday by the Scottish government.

Scottish Sea Fisheries Statistics confirm that 367,000 metric tons of fish were landed by the country’s fleet last year and that, with the exception of 2009, the value of landings was higher in 2010 than in any other year in the last decade.

The Scottish fleet

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Published on
September 12, 2011

The 22 boats that land to the Hastings Fish CIC fish merchants in the south east of England have become the first UK fleet to sign up to a groundbreaking campaign designed to create a viable domestic market for all fish species caught by the country’s coastal fishermen.

Launched by Direct Seafoods, the UK’s biggest wholesaler of fresh fish, the Coastal Fish program aims to give long-term support to the UK’s troubled local fishermen and to

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