Chinese feed supplier launches PR campaign to boost shrimp output

Published on
March 14, 2017

One of China’s leading aqua-feed producers, Guangdong Haid Group Co, is running a public relations campaign in the hopes of professionalizing the shrimp sector in the country through the increased use of covered sheds and more regulated feed and water usage.

The campaign focuses on the success of shrimp breeder Lin Jianqing. Lin, described as “China’s shrimp king” is based in Changle, near Fuzhou on China’s southeast coast. He successfully converted used concrete ponds once used for eel farming into a successful shrimp aquaculture operating using a manual on how to build covered sheds.

Lin gives guidance on stocking levels of seedlings in various advertorials produced by Haid, which is bidding to increase its sales of aqua-feed.

Fujian is China’s second-placed producing region, though well behind Guangdong, which saw output fall in 2016 on 2015, from 100,000 to 80,000 tons. China’s production of shrimp went from one million tons in 2012 to 650,000 tons in 2016 and production is predicted to drop to 550,000 tons in 2017.

Contributing Editor reporting from Beijing, China

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