GlobalGAP CEO Kristian Moeller on aquaculture certification, harmonization

Does GlobalGAP place a strategic focus on a certain region or market, like Europe?

We began our work in Europe, where we also have the strongest brand recognition among retailers and food manufacturers. Our strategy, however, is truly global, because in a global market place, regardless of where a farm is situated, there is still a benefit to farmers to reduce duplication of audits, and even if the market is currently not yet developed enough to require certification, it will move that way in the future.