The Top 25: Seafood Sustainability & Conservation
Chicken of the Sea
Thai Union Group-owned Chicken of the Sea is committed to operating in a socially and environmentally responsible way.
Founded in 1914, the El Segundo, California-headquartered company has some serious sustainability credentials: it’s one of the largest tuna brands to earn Marine Stewardship Council certification and is a co-founding member of the International Seafood Sustainability Foundation. With its parent enterprise, Chicken of the Sea also boasts an innovative sustainability vision that’s forging new collaborations, inventions, and programs in the realm of responsibility.
“Our vision is for an industry that respects the oceans and protects marine life, offers safe and legal employment for millions of people around the world, supports development of coastal communities and continues to provide a safe, affordable, healthy, and sustainable seafood source for a global population well into the future. This comprehensive approach to sustainability is called SeaChange,” according to Chicken of the Sea’s website.
Many of Chicken of the Sea’s decisions have been permeated and informed by SeaChange, including the creation of the Mermaid Legacy Fund in 2015 and the firm’s recent donation of more than half a million servings of canned tuna, salmon, and other products to U.S. hunger relief organizations in response to harsh conditions exasperated by the COVID-19 pandemic. In April, the company announced it had partnered with Convoy of Hope, America’s Second Harvest of Coastal Georgia, and South Bay Area Schools in the Los Angeles, California region to provide meals to those in need, with Thai Union North America Communications Director Craig Rexroad noting how such efforts are core to Chicken of the Sea’s deepest values.
“At Chicken of the Sea, we believe that nobody should ever have to miss a meal, and our long-standing sustainability commitment involves supporting the communities in which we live and work,” Rexroad said. “This service to both our communities and our consumers has been a tenant of our business for more than one hundred years and is a foundational pillar of our SeaChange initiative. Now more than ever, these groups need the crucial protein our products are able to provide.”
Thai Union North America Director of Sustainability Roxanne Nanninga explained further to SeafoodSource the myriad of ways Chicken of the Sea is showing up for sustainability, with SeaChange as its compass.