December 5, 2024
After strong Thanksgiving weekend sales, US December grocery forecast looks cheery
"As the holidays are times of tradition and nostalgia, it’s important for seafood to gain visibility."
6 Min
Early data analyzing U.S. shopping trends during this year’s Thanksgiving holiday weekend could be a harbinger of good news for grocery and food sales in December.
According to new research from the National Retail Federation (NRF) and data firm Prosper Insights & Analytics, 197 million people shopped – for either food or non-food items – during the five-day holiday weekend from Thanksgiving Day on 28 November through Cyber Monday on 2 December.
That marks the second-highest total in the…
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