Sales and foot traffic at U.S. warehouse club retailers continue to spike, and executives at BJ’s Wholesale Club, which operates 215 stores across 16 U.S. states, are betting on a bigger portion of future sales to come from fresh meat and seafood.
The Marlborough, Massachusetts, U.S.A.-based company recently announced it is expanding its Fresh 2.0 Initiative to include meat and seafood, Chairman and CEO Bob Eddy said during a recent conference call with investors.
“We're not only introducing new members into our produce category, but they are regularly reengaging in produce as well. Success we've seen in produce has given us confidence to extend Fresh 2.0 to meat and seafood,” Eddy said.
BJ’s piloted the Fresh 2.0 initiative in its meat and seafood department in some Florida stores late last year and then launched the program across the chain in May.
“We knew that if we won in produce, we would win trip frequency and wallet share. Since launching in the second quarter of last year, the program has driven quarterly produce comps of high single digit to low double digits,” Eddy said...
