The Seafood Nutrition Partnership (SNP) is renewing and expanding its successful “Fall in Love with Seafood” campaign to reach more consumers across the U.S. in 2025.
SNP launched the campaign in October 2023 as a way to increase seafood consumption and later partnered with U.S. grocery retailer H-E-B to roll out the campaign inside its stores. Over the course of the year, the nonprofit ramped up the campaign and partnered with other retailers including Publix and Harris Teeter.
“It’s capturing the attention of consumers on social media – where they’re spending a lot of their time – and it’s very targeted toward the occasional seafood consumer, where we’re reminding them to add one more meal of seafood a week,” Cornish said. “When you compare no marketing to a very successful campaign, I think that’s why we’re seeing a great return on investment.”
Cornish said companies that used the campaign saw at least USD 4.07 (EUR 3.87) in incremental seafood sales increases for every USD 1.00 (EUR 0.95) invested in the marketing – which proves that their advertising strategy has been working.
SNP Vice President of Marketing and Communications Sarah Crowley told SeafoodSource the campaign managed over ...