Seafood Nutrition Partnership expands successful seafood promotion campaign to new retailers

SNP Founder and President Linda Cornish and Vice President of Marketing and Communications Sarah Crowley standing in front of a fountain
SNP Founder and President Linda Cornish and Vice President of Marketing and Communications Sarah Crowley told SeafoodSource about the nonprofit's new expanded "Fall in Love with Seafood" campaign| Photo by Chris Chase/SeafoodSource
6 Min

The Seafood Nutrition Partnership (SNP) is renewing and expanding its successful “Fall in Love with Seafood” campaign to reach more consumers across the U.S. in 2025. 

SNP launched the campaign in October 2023 as a way to increase seafood consumption and later partnered with U.S. grocery retailer H-E-B to roll out the campaign inside its stores. Over the course of the year, the nonprofit ramped up the campaign and partnered with other retailers including Publix and Harris Teeter. 

SNP Founder and President Linda Cornish told SeafoodSource during the 2025 Global Seafood Market Conference that the first campaign proved to be extremely successful in the markets in which it was present.

“It’s capturing the attention of consumers on social media – where they’re spending a lot of their time – and it’s very targeted toward the occasional seafood consumer, where we’re reminding them to add one more meal of seafood a week,” Cornish said. “When you compare no marketing to a very successful campaign, I think that’s why we’re seeing a great return on investment.”

Cornish said companies that used the campaign saw at least USD 4.07 (EUR 3.87) in incremental seafood sales increases for every USD 1.00 (EUR 0.95) invested in the marketing – which proves that their advertising strategy has been working.

SNP Vice President of Marketing and Communications Sarah Crowley told SeafoodSource the campaign managed over ...


SeafoodSource Premium

Become a Premium member to unlock the rest of this article.

Continue reading ›

Already a member? Log in ›

Subscribe

Want seafood news sent to your inbox?

You may unsubscribe from our mailing list at any time. Diversified Communications | 121 Free Street, Portland, ME 04101 | +1 207-842-5500
Primary Featured Article