US grocers, lawmakers aim to lower food prices

A Giant Food store in Fairfax, Virginia, U.S.A.
A Giant Food store in Fairfax, Virginia, U.S.A. | Photo courtesy of John M. Chase/Shutterstock
6 Min

U.S. grocery chains and legislators are proposing initiatives to lower food prices nationwide.

In an effort to reduce food prices – including seafood – Landover, Maryland, U.S.A.-based retail chain Giant Food is expanding its “Fresh Low Prices” initiative. 

The operator of 163 supermarkets in the U.S. states of Virginia, Maryland, and Delaware, as well as Washington, D.C., said it has lowered the price of hundreds of items across its private-brand portfolio over the past nine months. Its private brands include Giant, Nature’s Promise, Taste of Inspirations, Smart Living, Always My Baby, Companion, and CareOne.

The initiative’s expansion includes slashed prices on “essential items,” according to the firm, including a widened list of fresh produce, dairy, meat, seafood and pantry staples. 

“When shopping, customers can look for the blue ‘Fresh Low Price’ tag on items like salmon, chicken breasts, gala apples, red potatoes, shrimp, almond milk, and more to find savings across the store,” Giant said.

Giant Food Senior Vice President of Merchandising Tonya Douglas said the decision to expand the initiative was made with consumers in mind, especially as overall food and beverage inflation last year – whether real or perceived – was partially to blame for a drop in fresh and frozen seafood sales.

“Our customers are at the heart of everything we do, and we understand the challenges they face with rising costs,” Douglas said. “By making these investments, we’re ensuring that our customers can continue to rely on us for the best value on the products they need.”

Aldi USA, similarly, is featuring a few frozen seafood items as part of its “Aldi Finds” price reduction promotion in February. 

They include Fremont Fish Market Beer Battered Fish Fillets for USD 5.19 (EUR 5.00), Whole Cooked Lobster for USD 10.99 (EUR 10.60), and Specially Selected Bacon Wrapped Scallops for USD 6.99 (EUR 6.70).

Slashing prices on groceries is not just a priority of U.S. retailers, as congresspeople are seeking to accomplish the same goal...


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