Influential leaders in seafood – Part I

Bryan Rosenberg, President & CEO Chicken of the Sea Frozen Foods – a Thai Union Group Company

What would you say is a key component to your business strategy as a seafood executive?

It’s important to never lose sight of the core competencies of your organization. Given the volatile nature of the commodity seafood industry, it’s natural to look to new categories and products to facilitate growth; just don’t forget what got you there in the first place and be sure to continue to nurture your core assets.

How would you sum up your philosophy as a seafood business leader?

I lead by example. There’s no “magic wand” in our industry; consistent hard work is a key to success and I can’t expect our team to have this philosophy if they don’t see it from me.

What sets Chicken of the Sea apart from its competitors?

Taking nothing away from our competition, we’re an extremely enterprising group that hates to lose. Aside from that, we get tremendous support from our parent company, Thai Union. We have fantastic, hands-on leadership and collaboration throughout the global organization. Another benefit of our partnership with Thai Union is that, as one of the largest seafood companies in the world, we invest heavily in sustainability and other responsible sourcing initiatives. Our mission is to be an agent of change in the industry.

What can we expect to see from Chicken of the Sea heading into 2016?

Continued focus on our core products – shrimp, crab, lobster and select finfish – as well as some innovative new products for our customers.