Trident Seafoods responds to Alaska pollock name change

Published on
December 29, 2015

A bill signed into law last week by U.S. President Barack Obama – which includes a stipulation that simplifies the market moniker for Alaska pollock – has some suppliers who deal in the fish thoroughly enthused.

As a consequence of the legislation, “Alaska pollock” will now go by “pollock,” an alteration that many believe will allow the Alaska pollock fishery to differentiate its product from Russian pollock; before the bill, all pollock that originated from the Bering Sea could be sold as Alaska pollock, despite that it may have been harvested in Russian waters.

Among those applauding the new measure is Trident Seafoods, the major seafood supplier out of Seattle.

“This is a major step in the right direction; we still have a lot of work to do,” Joe Bundrant, CEO of Trident Seafoods, told the Puget Sound Business Journal. “It will enable us to really differentiate that this is Alaska pollock, and tell that story.”

Before the passing of the legislation, consumers weren’t purchasing as much pollock, added Bundrant: “People were having a bad experience and didn’t buy it any more,” he said.

Trident Seafoods is a member of the Genuine Alaska Pollock Producers (GAPP) organization, which believes the new legislation will help increase demand for the struggling Alaska pollock industry.

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