Guide to Global Consumer Trends | Product

Today’s seafood business landscape is bright. Consumers everywhere are finding value in seafood and are flocking to both retailers and restaurants in search of high-quality proteins. But you would be doing yourself an injustice in assuming that all consumers are looking for the same thing when it comes to where, how and why they are buying.

The editorial team of SeafoodSource has come together to share their expertise in the consumer trends that will affect your business most.

Topics covered include:

• Profiles of some of the most influential consumer generations (Millennials, Generation Z, Baby Boomers and beyond!) 
• Analysis of packaging innovations 
• Key marketing efforts being touted by retailers, restaurants and more 

Don’t be left behind by your competition. Gain access to the consumer trend information you need to reach your key customers effectively and remain firmly ahead of the pack.

Available as a PDF download only.