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Build Customer Confidence Today While Planning for Tomorrow: Tips and Digital Solutions for Communication, Demand Forecasting, and Leveraging Analytics
Seafood sustainability today is not what it was 20 years ago, or even what it was last week.
Speakers: Herman Wisse, The Global Sustainable Seafood Initiative (GSSI); Darian McBain, Thai Union; Hugo Byrnes, Ahold Delhaize; Sonja Schmid, The Consumer Goods Forum; Joe Zelasney, Food And Agriculture Organization
Globally, great efforts have been made to ensure seafood is produced and traded in an environmentally sustainable manner, while the promotion of social sustainability in seafood value chains has been much slower. The need to address critical social labor issues in the seafood industry is now globally understood and widely acknowledged. For this session, GSSI will be joined by the Consumer Goods Forum’s Sustainable Supply Chain Initiative (SSCI) to discuss the two organizations’ collaboration to develop a global benchmark for social compliance schemes in the seafood sector. By providing an open-source list of recognized schemes, the GSSI – SSCI benchmark tool will deliver clear guidance on which seafood schemes cover key social compliance criteria and apply robust verification practices. GSSI and SSCI will also be joined by industry experts from across the supply chain and international organizations to discuss the role of international instruments and the importance of multi-stakeholder collaboration in safeguarding human rights throughout seafood value chains.
Speakers: Carol Ortenberg, NOSH / BevNET; Poorvi Patodia, Biena Snacks; Ken Plasse, Fishpeople; Kate Weiler, Drink Simple
The seafood industry has historically been very supply driven. But today’s consumer doesn’t want to be “sold” on what they need or engage in a one-way transaction with a company. Instead, they want to belong to a brand. In this panel, hear from experts in the natural foods and meal-kit world who have built successful, fast-growth, venture-backed businesses that are solving unmet consumer needs and building long-lasting relationships to help fuel future company growth. The aim of the panel is to give attendees a better understanding of how to meaningfully market to millennials and lessons on building an enduring brand that will drive company value and growth. Panelists will present examples of successful marketing programs, consumer research findings, and actionable suggestions. They will engage the audience with mobile polling along the way. The goal is for half the session (or more!) to be left for audience to ask questions.
WSI, the International Association for Women in the Seafood Industry, is a not-for-profit organization created in 2016 by seafood professionals and gender specialists. The primary purpose of WSI is to highlight women’s contributions in the seafood industry, to raise awareness of gender issues, and to promote greater diversity and inclusiveness.
Current models of food production will not be sufficient in feeding the growing global population by 2020.
Overcoming the Hidden Costs of Spreadsheet-based Inventory Control
The Nanoculture Project: Exploring the Impacts of Nanoparticles on Seafood
Speakers: Richard Stavis, Founder – Stavis Consulting; Ian Amin, Senior Director of Supply Chain - Home Chef; Arron Kallenberg, Founder & CEO - Wild Alaskan Company; Rob Knecht, CEO/Co-Founder - Real Oyster Cult; Stephanie Pazzaglia, Business Development Manager - J.J. McDonnell & Co
Session Description: Few if any companies could have anticipated the path that 2020 took. Multi-generational patterns of shopping and consumption were upended when the COVID-19 pandemic shut down communities both by law and by practice as we stopped visiting our favorite establishments, stopped visiting with friends and family and sheltered in place. In the USA, seafood has traditionally been consumed primarily in restaurants. The question we all asked ourselves was, will consumers find a different way to get and eat seafood? Thankfully, the answer has been a resounding yes. Session panelists describe their successes and challenges in finding, defining and serving that market. Some challenges relate to rapid scale-up of in-specification inventory and order fulfillment capacity. Others involve pivot of company focus and reinvention of product line, customer base, payment and delivery logistics. One thing that all of the “winners” of the COVID-19 crisis have in common is a skillset that includes market analysis, a willingness to adapt and rapid implementation of new tactics.
Shrimp farming has a unique impact on the environment. This panel session seeks to explain how some French companies pre-competitively joined forces with Ecuadorian shrimp producers to assist in sharing improved practices. This panel will be moderated by Florie Hovine, initiative coordinator, from the Earthworm Foundation. Panelists will include Justine Delettre, from Nausicaa Aquarium to talk about the Mister Goodfish program, and how the program is recognizing good farming practices and promoting shrimp products in stores. Philippe Blais from Unima will represent the French consuming market. He will testify on why this work is important for those companies, and the value they see behind improved practices. Lastly; Alejandro Aguayo from Langosmar will talk about adopting sustainability efforts and the difference it can make for customers.
