Unraveling the Mystery of Seafood with Transparency and Education

Unraveling the Mystery of Seafood with Transparency and Education

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We live in a world with a multitude of information at our fingertips which can be good or bad depending on various parameters such as credibility, transparency and intent. As a consequence, seafood, with its supply chain complexity and its lack of familiarity in many markets, is often labeled as risky and mysterious despite the health benefits touted by the medical profession. Many consumers often walk away from seafood as their protein choice because they feel it is too complicated.

The recommendations in this document do not suggest that the challenges within the industry can be solved overnight but look to provide a basis for healthy discussion, research and self-assessment regarding one’s unique role and contribution within the supply chain. The ultimate goal is the promotion of products with perceived value that protect commerce, public health and safety, sustainability of the environment and social welfare.

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