This report details the findings of a SeafoodSource survey of more than 500 American seafood consumers. Notably, each respondent's purchasing habits followed one of six distinct patterns, or personas.
Learn the different ways "plan aheaders," "harried healthies," "premium protein purchasers," "budget-conscious consumers," "deal enthusiasts," and "seafood selectors" approach grocery shopping – and what these differences mean for you.
Key findings include:
- The demographic and geographic attributes of each seafood-buying persona
- How many consumers actually enter the grocery store knowing which protein they'll buy
- Which subset is most likely to be influenced while in the store, and how
- Who's choosing what when given the choice between seafood and poultry, beef, or pork
Get your copy of Appraising Proteins: American Consumer Behavior at the Retail Level - the only major study to compare seafood with other grocery store proteins.