Nearing its 20th anniversary, the Global Aquaculture Alliance (GAA) unveiled a new look.
The nonprofit organization revealed a fresh brand identity and logo on 23 March – one that highlights “a legacy of feeding the world through responsible aquaculture” and is designed to better position GAA for growth, according to a press release
The logo depicts a globe sheltered by a fish, with a color palette of blue and lime green used in previous GAA logos.
“GAA was founded nearly 20 years ago, when the future of aquaculture was clouded by criticism. Much has been accomplished since then,” said GAA President George Chamberlain. “We are proud to have engaged with the entire value chain in a journey of continuous improvement toward sustainability. As we pause to reflect and refresh, we feel even more committed to our mission of engagement and improvement toward a bright and sustainable future.”
The GAA’s editorial product, the Global Aquaculture Advocate, has also adopted the new logo with a teal color scheme. Over time, the organization plans to roll out the new identity across all of its properties, starting with its websites and social media outlets. The logo for GAA’s Best Aquaculture Practices (BAP) third-party certification program, however, will remain as is.
A long-term goal for GAA has been educating consumers about the benefits of responsible aquaculture.
"The new logo better reflects GAA’s mission of promoting responsible aquaculture practices through education, advocacy and demonstration and the growth that the organization expects over the next 20 years,” according to the nonprofit's release.
In addition to the new logo, GAA also announced that later this year, it will launch a new online community geared toward professionals looking to advance their aquaculture careers and toward consumers looking for more information on responsible aquaculture.
