Carballo, Spain-based Grupo Calvo has changed its name to Nauterra.
The 80-year-old fish-canning firm is rebranding to give itself a unifying umbrella entity for its Calvo, Nostromo, and Gomes Da Costa brands.
“Accompanying the rebranding is a new visual identity and a renewed emphasis on offering consumers healthy and quality food options,” it said in a 16 November press release.
The new name will accompany a company restructuring, streamlining its expansion into new products lines beyond tuna and sardines and geographies beyond the 68 countries it currently serves, according to Nauterra CEO Mane Calvo. It also marks a renewed commitment to sustainability and responsible management, he said.
“The new name embodies the company’s passion for the sea and its commitment to the earth. The objective of the rebranding is to unify the company’s image across nearly 70 countries where it operates,” it said. “Nauterra aims to establish itself as a global, innovative, and sustainable brand, maintaining a strong focus on sustainability and responsible management.”
Grupo Calvo began private-label sales in 2017 via an agreement with Supermercados DIA. In 2021, it invested EUR 30 million (USD 36.5 million at the time) to overhaul its canned product offering with the launch of a new easy-to-open container.
The company had more than EUR 678 million (USD 732.2 million) in sales in 2022, according to La Voz de Galicia. Its major markets include Brazil, Spain, Italy, Argentina, El Salvador, Costa Rica, and Guatemala.
Photo courtesy of Nauterra
