U.K. shoppers spent close to GBP 3 billion (USD 3.7 billion, EUR 3.5 billion) on seafood last year with chilled fish taking market share away from meat and poultry, and within the chilled category, salmon sales have grown to a 35.8 percent market share, finds a new report.
According to trade magazine The Grocer, salmon has now toppled tuna as the biggest seller in the fresh category. It highlighted that while cod’s popularity has grown in the frozen fish category, salmon was the runaway winne…